The Impossible Advantage
Winning the Competitive Game by Changing the Rules
(Sprache: Englisch)
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. The Impossible Advantage reveals that success can be achieved by...
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Produktinformationen zu „The Impossible Advantage “
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules - instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows.
This book:
- Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.
- Explains that you don't need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.
- Shows you that you can become a 'game changer' and gain a seemingly 'impossible' advantage even over far larger competitors, no matter how large your market or how small your segment is.
- Introduces you to four compelling 'Game Changing Strategies' that work for managers from any industry or business sector.
For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com
Klappentext zu „The Impossible Advantage “
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules - instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows.This book:
- Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.
- Explains that you don't need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.
- Shows you that you can become a 'game changer' and gain a seemingly 'impossible' advantage even over far larger competitors, no matter how large your market or how small your segment is.
- Introduces you to four compelling 'Game Changing Strategies' that work for managers from any industry or business sector.
For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com
Inhaltsverzeichnis zu „The Impossible Advantage “
About the AuthorsForeword
THE SURPRISING LIMITATION OF THE WORLD'S NUMBER ONE BUSINESS STRATEGY
Why There Are Limits to the Power of Positioning
The Rule Maker's 'Impossible' Advantage
Game Changing Strategies Start Where Positioning Stops
Six Prejudices to Ignore
IT'S TIME TO THINK RADICALLY ABOUT GROWTH
Someone Committed to Breaking All the Rules
Games as a Strategic Model
Four Classical Game Strategies
Wanted: A 'Highly Infectious' Game Changing Idea
Our Plea for Free, Open and Radical Thinking
FIRST GAME STRATEGY: REDEFINING THE MEASURES OF PERFORMANCE
Infl uence the Criteria of the 'Customer Jury'
How to Make Stronger Opponents Play Your Game
Attack on an 'Invincible' Market Leader
Surprising Escape from a Price War
How Global Power Players Rule the Game
The Essentials in Overview
SECOND GAME STRATEGY: RESHAPING THE MARKET LANDSCAPE
How Market Structures 'Regulate' the Competitive Game
Balancing Act Between Flop and Global Success
Outfoxing a Negative Trend in the Market
How to Conquer 'Impossible' Market Potential
The Law of the Self-Fulfi lling Prophecy
Change the World with a Radical Idea
The Essentials in Overview
THIRD GAME STRATEGY: RESTAGING THE COMPETITIVE CONFRONTATION
What are 'Game Patterns' and How Can You Use Them?
'Staging' the Competitive Confrontation - Hollywood-Style
Lessons Learned from Political Campaigns
Breaking Free from a Negative Role Pattern
Moving out of the Shadows into the Limelight
Turning the Tide of an Almost-Lost Battle
The Essentials in Overview
FOURTH GAME STRATEGY: TAKING THE GAME TO THE NEXT LEVEL
Taking the Game to the Next Level . . . What Does That Mean?
Old 'Top Dogs' Can Become Terribly Short Sighted . .
Why It Takes so Little to Control a Category's Evolution!
Courageously Slay the Sacred Cows!
Take the Lead When a Value Shift Hits the Market
When the Market Needs a Complete
... mehr
Overhaul
Radical Visions and Their Pitfalls
The Essentials in Overview
HOW YOUR BUSINESS CAN PROFIT FROM GAME STRATEGY
1. Explore the 'Ideas that Rule the Market'
2. Nothing Can Beat a 'Game Changing Idea'
3. Game Changers Can Take a Certain Degree of Control in the Market - and over Their Competitors
4. Game Strategy as a 'Behavior Changing' Instrument
5. Finally . . . Game Strategy Is a Truly 'Democratic' Tool
The Five Steps to Game Strategy
It's Time to Explore Your Own Game Changing Opportunities
AFTER THE GAME
POSTSCRIPT: HOW GAME STRATEGY DIFFERS FROM GAME THEORY
THANKS!
Index
Radical Visions and Their Pitfalls
The Essentials in Overview
HOW YOUR BUSINESS CAN PROFIT FROM GAME STRATEGY
1. Explore the 'Ideas that Rule the Market'
2. Nothing Can Beat a 'Game Changing Idea'
3. Game Changers Can Take a Certain Degree of Control in the Market - and over Their Competitors
4. Game Strategy as a 'Behavior Changing' Instrument
5. Finally . . . Game Strategy Is a Truly 'Democratic' Tool
The Five Steps to Game Strategy
It's Time to Explore Your Own Game Changing Opportunities
AFTER THE GAME
POSTSCRIPT: HOW GAME STRATEGY DIFFERS FROM GAME THEORY
THANKS!
Index
... weniger
Autoren-Porträt von Wolfram Wördemann, Andreas Buchholz, Ned Wiley
Andreas Buchholz, Wolfram Wördemann and Ned Wiley all began their professional careers at Procter & Gamble, where they occupied executive positions in marketing. Buchholz and Wördemann are management consultants for the development of ' topline ' growth strategies, and have published numerous articles in the professional press, including the Harvard Business Manager . Wiley is the managing director of a new media operation of the Axel Springer group.
Bibliographische Angaben
- Autoren: Wolfram Wördemann , Andreas Buchholz , Ned Wiley
- 2009, 1. Auflage, XIII, 206 Seiten, Maße: 15,7 x 22,9 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470717122
- ISBN-13: 9780470717127
- Erscheinungsdatum: 26.01.2009
Sprache:
Englisch
Rezension zu „The Impossible Advantage “
"...reveals that success can be achieved by changing the market in which you operate" (Finance & Management Faculty, March 2009)
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