The Innovation Handbook
How to Develop, Manage and Protect Your Most Profitable Ideas
(Sprache: Englisch)
"The Innovation Handbook" provides a British perspective on how leaders can move their organization ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology,...
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"The Innovation Handbook" provides a British perspective on how leaders can move their organization ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it discusses how best to combine an open search for winning ideas with a process that captures their full value. Included are advertisements from universities, science parks fostering innovation and a number of specialist companies dealing with intellectual property management.
Autoren-Porträt
adam jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. he is the consultant editor for a number of kogan page titles, including the growing business handbook and the handbook of european intellectual property management.
Bibliographische Angaben
- 2008, XXII, 312 Seiten, Maße: 17,9 x 24,9 cm, Gebunden, Englisch
- Herausgegeben: Adam Jolly
- Verlag: Kogan Page
- ISBN-10: 0749453184
- ISBN-13: 9780749453183
Sprache:
Englisch
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