The Innovator's Hypothesis
(Sprache: Englisch)
In The Innovators Hypothesis, innovation expert Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively - crafting business experiments that make top management sit up and take notice. Creativity within...
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In The Innovators Hypothesis, innovation expert Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively - crafting business experiments that make top management sit up and take notice. Creativity within constraints - clear deadlines and clear deliverables - is what serious innovation cultures do. Schrage introduces the 5X5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. The book describes multiple portfolios of 5X5 experiments drawn from Schrages advisory work and innovation workshops worldwide
Bibliographische Angaben
- Autor: Michael Schrage
- 2014, 224 Seiten, Maße: 23,1 cm, Gebunden, Englisch
- Verlag: MIT Press
- ISBN-10: 0262028360
- ISBN-13: 9780262028363
Sprache:
Englisch
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