The International Business Environment
(Sprache: Englisch)
This book is for students taking an international business environment module on undergraduate and postgraduate business and management courses.
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Produktdetails
Produktinformationen zu „The International Business Environment “
This book is for students taking an international business environment module on undergraduate and postgraduate business and management courses.
Klappentext zu „The International Business Environment “
This textbook outlines the process of globalization, the global economy, and the impact this has on international business organizations. Using a PESTLE framework, the text analyses the economic, political, legal, financial, technological, socio-cultural and ecological environments, thereby clearly outlining the factors which affect the everyday business of organizations. Adopting a truly international approach, the text is a well designed, colour textbook that has a range of features including examples and case studies to encourage a systematic analysis of international business environmental issues. Each chapter begins and ends with a one page case study; in addition there are more than thirty up to date mini-cases within the text. To support students using this textbook, an online resource centre provides additional materials including web links, web exercises, and multiple choice testing sessions to help with assignment and exam preparation. For lecturers, a range of teachingmaterials have been developed.
Inhaltsverzeichnis zu „The International Business Environment “
PART 1 - GLOBAL CONTEXT; 1. Globalization; 2. The Global Economy; 3. Analysing Global Industries; 4. The Global Business Environment; PART 2 - GLOBAL ISSUES; 5. The Socio-Cultural Framework; 6. The Technological Framework; 7. The Political Environment; 8. The Legal Environment; 9. The Financial Framework; 10. The Ecological Environment; 11. Corporate Social Responsibility in Global Industries; 12. Global trends: Challenges of the Future
Autoren-Porträt von Leslie Hamilton, Philip Webster
Leslie Hamilton, Former Senior Lecturer in Economics and International Business, Faculty of Business and Law, Leeds Metropolitan University and Philip Webster, Principal Lecturer in Strategy and Business Analysis, Faculty of Business and Law, Leeds Metropolitan University
Bibliographische Angaben
- Autoren: Leslie Hamilton , Philip Webster
- 2009, 384 Seiten, Maße: 18,4 x 24,9 cm, Kartoniert (TB), Englisch
- Verlag: Oxford University Press
- ISBN-10: 0199213992
- ISBN-13: 9780199213993
Sprache:
Englisch
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