The Marketing Mavens
(Sprache: Englisch)
Capon redefines marketing, moving it from a focus on selling and communication into a discipline that guides all the key decisions of a business. By seeing marketing as everyones business--not the domain of a few specialists--readers can get their business...
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Capon redefines marketing, moving it from a focus on selling and communication into a discipline that guides all the key decisions of a business. By seeing marketing as everyones business--not the domain of a few specialists--readers can get their business in step with the way the world really works and start creating customers.
Bibliographische Angaben
- Autor: Noel Capon
- 2007, 307 Seiten, Maße: 15,9 x 23,7 cm, Gebunden, Englisch
- Verlag: Random House Inc.
- ISBN-10: 0307354091
- ISBN-13: 9780307354099
Sprache:
Englisch
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