The Mass Media and Power in Modern Britain
(Sprache: Englisch)
This text is a thorough introduction to the role, importance and power of the mass media in contemporary British society. The authors examine the historical development of the mass media, issues of ownership and the roots of its power in the public and political spheres.
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This text is a thorough introduction to the role, importance and power of the mass media in contemporary British society. The authors examine the historical development of the mass media, issues of ownership and the roots of its power in the public and political spheres.
Inhaltsverzeichnis zu „The Mass Media and Power in Modern Britain “
PART ONE: COMMUNICATION AND MEDIA POWER; 1. INTRODUCTION; 2. REFLECTIONS ON MEDIA HISTORY; PART TWO: MEDIA PLAYERS AND PRACTICES; 3. PRESS BARONS AND MEDIA MOGULS; 4. THE BBC: THE STRUGGLE FOR PUBLIC SERVICE BROADCASTING; 5. MORAL PANICS, MEDIA SCARES, AND REAL PROBLEMS; 6. PHOTO-JOURNALISM: EVERY PICTURE TELLS A STORY; 7. THE ROYAL FAMILY AND THE MEDIA; 8. ADVERTISING: A WORD FROM OUR SPONSORS; 9. PUBLIC RELATIONS AND PROPAGANDA WARS; PART THREE: MEDIA AUDIENCES AND RECEPTION; 10. AUDIENCE RECEPTION THEORY; 11. CONSUMING THE MEDIA: COMMUNICATION TECHNOLOGY AND AUDIENCE CHOICE; 12. APPROPRIATING PLEASURE: DIVERSE INTERPRETATIONS AND AUDIENCE RE-READINGS; 13. RETHINKING MEDIA INFLUENCE AND POWER; BIBLIOGRAPHY; INDEX
Bibliographische Angaben
- Autoren: John Eldridge , Jenny Kitzinger , Kevin Williams
- 1997, Maße: 13,6 x 20,3 cm, Kartoniert (TB), Englisch
- Verlag: Oxford University Press
- ISBN-10: 0198781717
- ISBN-13: 9780198781714
Sprache:
Englisch
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