The New Professional Salesman: Meeting Challenges in the 21st Century
(Sprache: Englisch)
Ways and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and buyers. The new breed of professional salespersons must respond to this rapidly shifting environment in the context of...
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Klappentext zu „The New Professional Salesman: Meeting Challenges in the 21st Century “
Ways and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and buyers. The new breed of professional salespersons must respond to this rapidly shifting environment in the context of globalization, technological change and changing concepts of loyalty in the 21st century.The New Professional Salesman: Meeting Challenges in the 21st Century, written in Walter Vieira's inimitable style with simplicity, humour and clarity, will appeal to sales professionals who are not inclined to read heavy tomes on the subject. The book meets the need of companies with both large field forces (pharmaceutical, FMCG, consumer durables, engineering) and a small number of salespersons. Such companies can now buy a copy for each salesperson and effectively provide a full training program for the cost of a 'day's travel allowance'.Covering the entire spectrum of the selling process, the book features:- A systematic organisation of material on the theory of selling-in the context of 21st century requirements.- Use of case studies to elucidate strategies.- Questions to reflect on and action points at the end of every chapter-to stimulate thinking, self-analysis and self-improvement.- A focus on the use of technology to improve selling effectiveness.- A simple style of writing to make learning a pleasure.This book is a must read for all salespersons and entrepreneurs, whether they sell products or services. Trainers will also find the book immensely helpful in conducting sales training workshops.
Inhaltsverzeichnis zu „The New Professional Salesman: Meeting Challenges in the 21st Century “
Foreword Rolph AndersonPrefaceSelling of Ideas A Series of Challenges A Theory and Structure in Selling Planning for the Sale Self-Management in Selling Focussing on the Customer Making the Sales Presentation Objections-When the Customer Says 'No' The Close and Thereafter Compulsions and Reflections Selling in the 21st Century Index
Autoren-Porträt
<p style="text-align: justify;">Walter Vieira is the President of Marketing Advisory Services Group, which he founded in 1975. Prior to that, he spent 14 years working with various corporations-Glaxo, Warner Lambert and the Boots Company. A Certified Management Consultant and a Fellow of the Institute of Management Consultants of India, he provides training services and consultancy in business and marketing strategies to several organisations in India and abroad.</p> <p style="text-align: justify;">Walter Vieira has taught at leading management institutes in India, and has lectured at the J.L. Kellogg School of Management, Northwestern University, Drexel Business School, Philadelphia and Cornell Business School, all in the USA; Boston Management School, Zaragosa, Spain and many others. He was invited to address the World Congress of Management Consultants in Rome (1993), Yokohama (1996) and Berlin (1999), and has been active in social marketing for organisations such as Cancer Aid, World Wildlife Fund and Consumer Education and Research Council. Walter Vieira has served as the President of the Institute of Management Consultants of India (1987-1992), was the Founder Chairman of the Asia-Pacific Conference of Management Consultants (1989-1990) and Chairman of the International Council of Management Consulting Institutes, USA (World apex body) (1997-1999).</p> <p style="text-align: justify;">He has published more than 9000 articles in the business and general press and is on the Advisory Board of the <em>Journal of Management Consultants</em>, USA. Walter Vieira has also authored 11 books of which 3 were written jointly with C. Northcote Parkinson and M.K. Rustomji. His most recent books include <em>The New Sales Manager and Successful Selling</em>.</p> <p style="text-align: justify;">Walter was given the Lifetime Achievement Award for Consulting in India in 2005; and the Lifetime Achievement Award
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for</p> <p style="text-align: justify;">Marketing in India in 2009. Walter is on the world speaker list at <<a href="http://speakersacademy.eu/" target="_blank">speakersacademy.eu</a>> in Europe; and Philip Kotler, the world guru of Marketing describes him as one of the best speakers on Marketing in Asia.</p> <p style="text-align: justify;">For more on Walter Vieira, go to <a href="http://waltervieira.com/" target="_blank">waltervieira.com</a> or write to <a href="mailto:waltervieira@gmail.com">waltervieira@gmail.com</a></p>
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Bibliographische Angaben
- 2008, 152 Seiten, Maße: 13,7 x 21,1 cm, Kartoniert (TB), Englisch
- Herausgegeben: Walter Vieira
- Verlag: SAGE PUBN INC
- ISBN-10: 8178298929
- ISBN-13: 9788178298924
Sprache:
Englisch
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