The Platform Business Navigator
(Sprache: Englisch)
8 out of the 10 most valuable companies are built on platform business models such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide...
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8 out of the 10 most valuable companies are built on platform business models such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation.
Inhaltsverzeichnis zu „The Platform Business Navigator “
PART ONE Platform business innovation 1. The logic of platforms
2. Fundamental types of platforms
3. The Platform Navigator in a nutshell
PART TWO The 88 patterns of the Platform Business Navigator
4. Ideate: Patterns to identify a platform opportunity
5. Design: Patterns to create and deliver value as a platform
6. Monetize: Patterns to capture value as a platform
7. Scale: Patterns to scale a platform
8. Manage: Patterns to manage a platform
PART THREE Finished reading? Let's get into action
9. A canvas to bring everything together
10. Working with the pattern cards
11. Further reading
Bibliographische Angaben
- Autoren: Felix Wortmann , Oliver Gassmann , Sven Jung
- 2024, 296 Seiten, Kartoniert (TB), Englisch
- Verlag: Financial Times Prent.
- ISBN-10: 1292466189
- ISBN-13: 9781292466187
- Erscheinungsdatum: 21.02.2024
Sprache:
Englisch
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