The Proficient Role Of Positioning For A Successful Change
A Product's Positioning In A Market As An Energy Drink, A Pakistani Graduate Perspective
(Sprache: Englisch)
Every company has stumbled upon failure in its product launching. In this book the author describes how a company failed in its launch of a new product's marketing and advertising, and how it regained success of the same product by using the marketing...
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Every company has stumbled upon failure in its product launching. In this book the author describes how a company failed in its launch of a new product's marketing and advertising, and how it regained success of the same product by using the marketing technique of "Positioning", for turning a big failure into the most selling product in the market. This was a revolutionary technique used very recently with success, which proves the techniques worth in the new global market.
Bibliographische Angaben
- Autor: Hassan Sial
- 2013, 64 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659430641
- ISBN-13: 9783659430640
Sprache:
Englisch
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