The promotion of Italian universities
to recruit international students
(Sprache: Englisch)
To what extent are Italian Higher Education Institutions (HEIs) internationalised, as far as the recruitment of foreign students is concerned? What are the best marketing practices and admission procedures developed with this objective? This work examines...
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To what extent are Italian Higher Education Institutions (HEIs) internationalised, as far as the recruitment of foreign students is concerned? What are the best marketing practices and admission procedures developed with this objective? This work examines the global market of higher education, with a special focus on the Italian university system. Though someone has listed up to 88 ways to recruit international students , the present work will primarily account for the most effective ones: agents, fairs, and on line tools.
Autoren-Porträt von Enrico Sartor
Sartor, EnricoEnrico Sartor (Pordenone, 1971) has been working in Higher Education management over the last fifteen years, specialising in internationalisation, marketing, recruitment, student mobility and welcoming services.He authored "Social media as instruments of internationalisation of universities" [2019].
Bibliographische Angaben
- Autor: Enrico Sartor
- 2019, 192 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139964350
- ISBN-13: 9786139964352
Sprache:
Englisch
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