The Relationship between Service Environment and Consumer Satisfaction
Mediated by Hedonic and Utilitarian Shopping Value
(Sprache: Englisch)
The relationship between service environment and consumer satisfaction is a thesis concerning how to improve consumer satisfaction mediated by shopping value such as hedonic and utilitarian shopping. Tangible and intangible in-store stimuli, ambient odors,...
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The relationship between service environment and consumer satisfaction is a thesis concerning how to improve consumer satisfaction mediated by shopping value such as hedonic and utilitarian shopping. Tangible and intangible in-store stimuli, ambient odors, enjoyed music, etc. are studied to verify the influence on consumers' emotions (e.g. positive and negative affect) and personal shopping value. The many physical surroundings of the stores influence on consumers' shopping behavior. The author verifies that the consumers' shopping behavior is more affected by utilitarian shopping value than the hedonic shopping value.
Bibliographische Angaben
- Autor: Shisok Kim
- 2017, 100 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3330332379
- ISBN-13: 9783330332379
Sprache:
Englisch
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