The Risk-Driven Business Model

Karan Girotra is Professor of Technology and Operations Management at INSEAD. His research has appeared in top academic journals and has been featured by the Financial Times, Businessweek, Sloan Management Review, and Harvard Business Review. A former entrepreneur himself, Girotra continues to engage actively with start-ups, largely as an instigator, adviser, and mentor.

Serguei Netessine is the Timken Chaired Professor of Global Technology and Innovation at INSEAD and the Research Director of the INSEAD-Wharton Alliance. His research has received extensive media coverage in CIO Magazine, the Economist, Forbes, and the New York Times. He consults and advises companies ranging from start-ups to Fortune 100 corporations and US governmental agencies.

“Executives seeking to maximize opportunities while minimizing risk will find substantive ideas." — Publishers Weekly

“Girotra and Netessine examine business model innovations (BMI's) delivered by companies from Blockbuster to Zipcar, and point out a surprising discovery: BMI's might not be as flashy as new product innovations, but they can give companies an even greater competitive advantage—at a much lower cost." — BizEd magazine

“At a time when business model innovation is flourishing, as never before, The Risk-Driven Business Model by Karan Girotra and Serguei Netessine, both professors at Insead, reveals how companies can design their business models to unlock value and game-changing competitive advantage." — Consulting Magazine

ADVANCE PRAISE for The Risk-Driven Business Model :

Hermann Simon, founder, Chairman, and former CEO, Simon-Kucher & Partners; author, Hidden Champions of the 21st Century—
“ The Risk-Driven Business Model 's powerful framework and great examples show you how to create a disruptive business model and make the right decisions for your company and products. A must-read for executives and entrepreneurs alike."

Frances X. Frei, UPS Foundation Professor of Service Management and Senior Associate Dean, Harvard Business School; coauthor, Uncommon Service —
“Karan Girotra and Serguei Netessine have a powerful partnership that results in first-rate conceptual ideas. Simply put, this book changed the way I viewed the world."

Karl T. Ulrich, Vice Dean of Innovation, The Wharton School, University of Pennsylvania—
“Girotra and Netessine have crafted a spectacular book that guides executives and entrepreneurs through a structured process for creating a disruptive business model. I highly recommend it."

Hugh Mason, cofounder and CEO, JFDI.Asia—
“Welcome to the new opportunity in risk. Karan Girotra and Serguei Netessine's four W's are empowering as entrepreneurs like me start to imagine new businesses and innovations.