The Saudi Telecommunication Market
In Focus: The CRM As Competitive Advantage
(Sprache: Englisch)
This research aims to explore the telecommunication market in Saudi Arabia with the focus on the customer attitudes towards the telecommunication service providers or operators. The research will represent a critical analysis of the Saudi market and will...
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This research aims to explore the telecommunication market in Saudi Arabia with the focus on the customer attitudes towards the telecommunication service providers or operators. The research will represent a critical analysis of the Saudi market and will analyze marketing strategies of two companies; one is local (STC: Saudi Telecom Company) and another is foreign (Mobily).the research will to: o understand the customers and suppliers attitude towards local and foreign telecom companies. o examine the use of CRM and SRM by companies to build thecustomer loyalty.
Bibliographische Angaben
- Autor: Ghaleb Bakri
- 2011, 112 Seiten, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller
- ISBN-10: 3639378318
- ISBN-13: 9783639378313
Sprache:
Englisch
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