The Ultimate Small Business Marketing Toolkit, w. CD-ROM

Low- and no-cost tools that win customer loyalty

Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.

Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to

Develop targeted customer profiles using affordable market research techniques
Get inside the heads of customers and learn what makes them tick
Navigate your marketplace and turn obstacles into opportunities
Establish winning partnerships that support your company's growth
Sell your brand to the world using brochures, Web sites, direct mail, and advertising
"Pushes your bottom line to a breakthrough level of success."-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management