Tourism
Principles, Practices, Philosophies
(Sprache: Englisch)
This is a revision of the most comprehensive and widely used introductory text for tourism and hospitality students worldwide. It covers theories, philosophies, and practices of tourism while introducing students to the development, structure, and impact of...
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This is a revision of the most comprehensive and widely used introductory text for tourism and hospitality students worldwide. It covers theories, philosophies, and practices of tourism while introducing students to the development, structure, and impact of tourism on destinations and travelers alike. This edition features new professional profiles that give insights into tourism careers; more end-of-chapter review tools; a revised four-color insert; and more! The most comprehensive text available, Tourism, 11th Edition offers an undergraduate- or graduate-level introduction to this important industry.
Klappentext zu „Tourism “
A new edition of the bestselling introduction to tourism textbookFrom the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry.Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization Lively and fun "Global Insights" look at emerging areas of importance in tourism Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture New information on transportation options, including high-speed rail and river cruises New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion Updates on passport, visa, and governmental policies Expanded treatment of crisis management Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.Charles R. Goeldner, PhD, is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder. He is also the founding editor of the Journal of Travel Research.
A new edition of the bestselling introduction to tourism textbook
From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.
This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:
Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization
- Lively and fun "Global Insights" look at emerging areas of importance in tourism
- Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture
- New information on transportation options, including high-speed rail and river cruises
- New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion
- Updates on passport, visa, and governmental policies
- Expanded treatment of crisis management
Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.
From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.
This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:
Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization
- Lively and fun "Global Insights" look at emerging areas of importance in tourism
- Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture
- New information on transportation options, including high-speed rail and river cruises
- New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion
- Updates on passport, visa, and governmental policies
- Expanded treatment of crisis management
Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.
Inhaltsverzeichnis zu „Tourism “
PART 1: TOURISM OVERVIEW.Chapter 1: Tourism in Perspective.
Chapter 2: Tourism through the Ages.
Chapter 3: Career Opportunities.
PART 2: HOW TOURISM IS ORGANIZED.
Chapter 4: World, National, Regional, and Other Organizations.
Chapter 5: Passenger Transportation.
Chapter 6: Hospitality and Related Services.
Chapter 7: Organizations in the Distribution process.
Chapter 8: Attractions, Entertainment, Recreation, and Other.
PART 3: UNDERSTANDING TRAVEL BEHAVIOR.
Chapter 9: Motivation for Pleasure Travel1.
Chapter 10: Cultural and International Tourism for Life's Enrichment.
Chapter 11: Sociology of Tourism.
PART 4: TOURISM SUPPLY, DEMAND, POLICY, PLANNING, AND DEVELOPMENT.
Chapter 12: Tourism Components and Supply.
Chapter 13: Measuring and Forecasting Demand.
Chapter 14: Tourism's Economic Impact.
Chapter 15: Tourism Policy: Structure, Content, and Process.
Chapter 16: Tourism Planning, Development, and Social Considerations.
Chapter 17: Tourism and the Environment.
PART 5: ESSENTIALS OF TOURISM RESEARCH AND MARKETING.
Chapter 18: Travel and Tourism Research.
Chapter 19: Tourism Marketing.
PART 6: TOURISM PROSPECTS.
Chapter 20: Tourism's Future.
Autoren-Porträt von Charles R. Goeldner, J. R. Br. Ritchie
Charles R. Goeldner, PhD, is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder. He is also the founding editor of the Journal of Travel Research.J. R. Brent Ritchie, PhD, the founding Chair of the United Nations World Tourism Organization (UNWTO) Tourism Education Council, holds the Professorship in Tourism Management and is Chair of the World Tourism Education and Research Centre at the University of Calgary, Alberta, Canada.
Bibliographische Angaben
- Autoren: Charles R. Goeldner , J. R. Br. Ritchie
- 2008, 11th ed., 648 Seiten, teilweise farbige Abbildungen, Maße: 16,8 x 24,6 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470084596
- ISBN-13: 9780470084595
- Erscheinungsdatum: 24.10.2008
Sprache:
Englisch
Rezension zu „Tourism “
"...a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions...offers an unparalleled discussion" (CentreDaily.com, February 5th 2009)
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