Trade Shows in the Globalizing Knowledge Economy

1 Introduction; PART I. TOWARD A KNOWLEDGE-BASED UNDERSTANDING OF TRADE SHOWS; 2 Functions of Trade Shows: A Historical Perspective; 3 Temporary Markets and Temporary Clusters; 4 A Knowledge-based Typology of Trade Shows and Knowledge Strategies of Trade Show Organizers; 5 Trade Show Specialization and Territorial Specialization; PART II. TRADE SHOW DYNAMICS IN GEOGRAPHICAL CONTEXT; 6 Trade Show Dynamics in Mature Markets 1: Europe; 7 Trade Show Dynamics in Mature Markets 2: North America; 8 Trade Show Dynamics in Emerging Markets: The Asia-Pacific Region; PART III. Specific Knowledge Generation Practices and Competition by Industry Group and Trade Show Type; 9 Different Knowledge Practices in Hub Shows: The Cases of Lighting Versus Meat Processing Technology; 10 Cyclical Meetings or Field Reproduction? Different Knowledge Practices at International Lighting Shows; 11 Knowledge Practices and the Evolution of Export and Import Shows: The Case of Fabrics; 12 The Impact of Trade Show Organisers on Industry Innovation: 'Concertation' Processes in Fashion; 13 Territorial Specialisation and Trade Show Competition: The Case of Italian Marble and Ceramic Technologies; 14 Knowledge Dynamics in Export Shows: The Affirmation of the Italian Furniture Industry; PART IV. THEORY, POLICY, AND MANAGEMENT IMPLICATIONS; 15 Implications of a Knowledge-Based Understanding of Trade Shows

Harald Bathelt is Professor in the Department of Political Science at the University of Toronto, Canada, where he holds the Canada Research Chair in Innovation and Governance. Since 2007, he has also been affiliated with the University's Department of Geography and Program in Planning. He received both his Ph.D. and Habilitation at the University of Giessen, Germany. He presently holds the Zijiang Visiting Chair at East China Normal University in Shanghai, China. His research interests are in the areas of economic geography, political economy, and methodology. In addition to books on North American high-technology industries (1991) and the German chemical industry (1997), he has published a textbook on economic geography (2003) and a monograph on the relational economy (2011, both jointly with Johannes Gluckler).; Francesca Golfetto is Professor of Business Management and Marketing at Bocconi University, Milan Italy. She has taught at the Universities of Venice and Turin, and was visiti