Ubiquitous Computing for Business

About the Author xi Chapter 1 Introduction: Reading the Waves 1 Section I: Background and Capabilities of Ubiquitous Computing Chapter 2 Profound Technologies 7 Chapter 3 Harmless if Used as Directed 31 Chapter 4 Still Stupid after All These Years 53 Chapter 5 Missing Ingredients 83 Section II: Business Opportunities Chapter 6 Making Choices 101 Chapter 7 The Soft Sell: Personalized Marketing 111 Chapter 8 Breaking Out of the Supply Chain Gang 137 Chapter 9 Discontinuous Connections 173 Chapter 10 Coordination 187 Chapter 11 Clear Sailing 201 Chapter 12 Ubiquitous Business 229 Appendix Further Reading 241 Index 243

Bo Begole is a Principal Scientist at the Palo Alto Research Center, the famed innovation center credited with inventing and commercializing many core information technologies, including laser printing, Ethernet, graphical user interfaces, the laptop, and more. He currently manages the Ubiquitous Computing Area at PARC, a computer science team that invents and commercializes novel technologies like those in this book. Before joining PARC, he worked at Sun Microsystems Laboratories, where he created systems to facilitate global collaboration and sensor networks. Dr. Begole habitually collaborates with social scientists and others to create innovations that help people work together remotely, find information more rapidly with less effort, communicate more efficiently, and increase the performance of people using information technologies. Dr. Begole has chaired committees of several research conferences crossing the fields of human[nd]computer interaction and computer-supported cooperative work, and he has participated on organizing and program committees in Ubiquitous Computing, intelligent user interfaces, user interface software and technology, and pervasive computing. With colleagues, he has written dozens of papers that have appeared in peer-reviewed scientific conferences and journals. He holds several patents. He also hosts and participates in several Silicon Valley business technology special-interest groups and has spoken at several business and technology conferences. Dr. Begole received a B.S. degree in Mathematics (summa cum laude) in 1992 from Virginia Commonwealth University, an M.S. degree in 1994, and a Ph.D. in 1998 in Computer Science from Virginia Tech. Before earning his degrees, he served in the U.S. Army from 1981-89 and during the Gulf War in 1991 as an Arabic language translator. He lives in Los Altos, California, with his wife, Florence, and three children, Brighton, Aiden, and Annecy.