Understanding Ethnic Media: Producers, Consumers, and Societies

PrefacePART I: ETHNIC MEDIA IN CONTEXT1. What Are Ethnic Media? Introduction Defining Ethnic Media The Role of Geographic Context The Roles of Ethnic Media Globalization and the Ethnic Media Social Changes That Make Studying Ethnic Media Necessary Chapter-by-Chapter Book Overview2. The Ethnic Media in History Emigration, Immigration, and the Ethnic Media Beginnings of the Ethnic Press in Europe Ethnic Media in the United States Ethnic Media in Canada Ethnic Media in Mexico Ethnic and Immigrant Media in Australia How the Past Affects Present Ethnic Media TrendsPART II: THE CONSUMERS3. Immigrants and Their Media Why Immigration Matters Context of Reception Ethnic Media as Resources for Immigrants4. Ethnic Minorities and Their Media What Is an Ethnic Minority? Ethnic Media's Roles in Ethnic Minority Communities The Challenge for Ethnic Media to Remain ViablePART III: THE PRODUCERS5. Ethnic Media Audience Trends and What Lies Behind the Numbers Ethnic Newspapers: The Importance of Circulation Audits Ethnic Television and Radio: Trends and Politics Behind the Ratings Trends in Print Media Circulation The Audiences of Ethnic Television and Radio6. Ethnic Media Organizations and Competition Surviving Competition, Achieving Sustainability Competing for Advertising Revenue Challenges and Opportunities for Ethnic Print Media The Internet as a Substitute for Ethnic Print Media Competition in Ethnic Television and Radio Ethnic Television, Ethnic Radio, and the Internet Online-Only Ethnic Media The 2008 Global Economic Crisis: Catalyst for Innovation or Demise? Satellite Broadcasting Networks7. Globalization and the Ethnic Media Organization The Structure of Ethnic Media Organizations What is Globalization? Forces of Globalization Six Types of Ethnic Media Organizations Who Owns the Ethnic Media?8. Policy and Ethnic Media Development Governance and Ethnic Media Policymaking in a Globalizing World The Broader Policy Context of Ethnic Media

Matthew D. Matsaganis (Ph.D., University of Southern California) is an Assistant Professor of Communication at the University at Albany, State University of New York. His research addresses issues of ethnic media production and sustainability, neighborhood effects and the role of communication in building civic engagement and community capacity, as well as health disparities and the social determinants of health. His research has been published in the American Behavioral Scientist, Human Communication Research, the Electronic Journal of Communication, and the Encyclopedia of International Media and Communications; he has presented his work at a number of academic and professional conferences. Matthew is also a recovering print journalist. He has worked for a variety of publications in Athens, Greece and New York City. In November 2001, he received a certificate of recognition from the U.S. Congress for his work as a journalist and for promoting Greek-American friendship and cooperation.

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