Unlocking Marketing
(Sprache: Englisch)
The Unlocking Business series offers a new kind of textbook for Business students in the first and second years of their degree.
Each title in the series provides:
- Strict coverage of the key knowledge, concepts and ideas in a lean, focused book,...
Each title in the series provides:
- Strict coverage of the key knowledge, concepts and ideas in a lean, focused book,...
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
24.08 €
12 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Unlocking Marketing “
Klappentext zu „Unlocking Marketing “
The Unlocking Business series offers a new kind of textbook for Business students in the first and second years of their degree.Each title in the series provides:
- Strict coverage of the key knowledge, concepts and ideas in a lean, focused book, allowing the student to find what they want without ploughing through thousands of pages
- Carefully written text with case studies, exercises and seminar ideas woven through it to help students learn quickly and retain their knowledge
- Encouragement of good practice such as complete referencing and suggested wider reading, to help those who wish to obtain the best possible degree classification
- Useful web resources including further case studies, revision summaries and interactive multiple-choice quizzes at http://www.hodderplus.co.uk/unlockingbusiness
- A cost-effective way to prepare for your studies.
Inhaltsverzeichnis zu „Unlocking Marketing “
1. The Marketing Process 2. The Marketing Environment 3. Competitor Analysis 4. Buyer Behaviour 5. Market Research Techniques 6. Process of Segmentation 7. The Marketing Mix 8. The Product 9. Pricing 10. Distribution and Placement 11. The Promotional Mix 12. The Wider Marketing Mix 13. Marketing Planning 14. Technology within the Marketing Process 15. Ethical Elements of Marketing
Autoren-Porträt von David Needham
David Needham is Senior Lecturer in Business Education at Nottingham Trent University. He is the author of several business books including Advanced Business and Business for Foundation Degrees and Higher Awards (both published by Heinemann).
Bibliographische Angaben
- Autor: David Needham
- 352 Seiten, Kartoniert (TB), Englisch
- Verlag: Taylor & Francis Ltd
- ISBN-10: 0340992263
- ISBN-13: 9780340992265
- Erscheinungsdatum: 01.03.2020
Sprache:
Englisch
Kommentar zu "Unlocking Marketing"
0 Gebrauchte Artikel zu „Unlocking Marketing“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Unlocking Marketing".
Kommentar verfassen