Unlocking the Business Environment
(Sprache: Englisch)
The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two.
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The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two.
It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant "household name" case studies, ensuring that it is a topical and engaging book. Where organizational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.
It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant "household name" case studies, ensuring that it is a topical and engaging book. Where organizational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.
Autoren-Porträt von John Brinkman, Ilva Navarro Bateman, Donna Harper
John Brinkman is Vice Dean of Hope Business School, Liverpool Hope University, UK, and the author of several journal articles. Ilva Navarro Bateman and Donna Harper are Lecturers at Hope Business School, Liverpool Hope University, UK. Caroline Hodgson works in the Business School at the University of Lincoln, currently working with SMEs in the Lincolnshire area.
Bibliographische Angaben
- Autoren: John Brinkman , Ilva Navarro Bateman , Donna Harper
- 2010, 378 Seiten, Maße: 18,8 x 24,1 cm, Kartoniert (TB), Englisch
- Verlag: OXFORD UNIV PR
- ISBN-10: 034094207X
- ISBN-13: 9780340942079
Sprache:
Englisch
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