Web Marketing For Dummies
(Sprache: Englisch)
Web Marketing For Dummies differs itself by gathering all the key methods of Web marketing and covering them all in one book. Chapters include: Creating a good plan Building your site Crafting an effective store front Marketing on your own site Creating...
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Web Marketing For Dummies differs itself by gathering all the key methods of Web marketing and covering them all in one book. Chapters include: Creating a good plan Building your site Crafting an effective store front Marketing on your own site Creating buzz with blogs and other person-to-person communication E-mail marketing Marketing your online business offline Search Engine Optimization Pay-Per-Click Video blogging Marketing to the wireless world Tracking and interpreting Web statistics
Inhaltsverzeichnis zu „Web Marketing For Dummies “
IntroductionPart I: Getting Going with Online Marketing
Chapter 1: Taking Your Marketing to the Web
Chapter 2: Planning for Web Marketing
Chapter 3: Taking the First Steps to Your Online Presence
Part II: Building a Marketing-Effective Web Site
Chapter 4: Producing a Successful Business Web Site
Chapter 5: Creating a Marketing-Effective Storefront
Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques
Part III: Exploring Online Marketing Basics
Chapter 7: Mastering the Secrets of Search Engines
Chapter 8: Marketing with Online Buzz
Chapter 9: The Art of E-Mail Marketing
Chapter 10: Expanding Your Web Presence
Part IV: Spending Online Marketing Dollars
Chapter 11: Marketing with Pay Per Click Ads
Chapter 12: Marketing with Paid Online Advertising
Chapter 13: Capturing Customers with New Technology
Part V: Maximizing Your Web Success
Chapter 14: Improving Results with Web Analytics
Chapter 15: Staying Out of Legal Trouble
Chapter 16: The Keys to Maintaining Your Web Presence
Part VI: The Part of Tens
Chapter 17: Ten Free Ways to Market Your Web Site
Chapter 18: The Ten Most Common Mistakes of Web Marketing
Chapter 19: Ten Tips for Tired Sites
Index
Autoren-Porträt von Jan Zimmerman
Jan Zimmerman owns Watermelon Mountain Web Marketing, which has provided Web marketing and site management services for more than ten years.
Bibliographische Angaben
- Autor: Jan Zimmerman
- 2009, 2nd Ed., XVIII, 414 Seiten, mit zahlreichen Abbildungen, Maße: 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470371811
- ISBN-13: 9780470371817
Sprache:
Englisch
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