Weissman, J: Presenting to Win
(Sprache: Englisch)
Fully updated second edition, showing how to present to even the toughest audiences, with coverage of the latest technology available.
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Fully updated second edition, showing how to present to even the toughest audiences, with coverage of the latest technology available.
Inhaltsverzeichnis zu „Weissman, J: Presenting to Win “
Foreword to the Updated and Expanded Edition xvii Preface: What's Past Is Prologue xxi Introduction: The Wizard of Aaaahs xxiii Chapter 1 You and Your Audience 1 Chapter 2 The Power of the WIIFY 11 Chapter 3 Getting Creative: The Expansive Art of Brainstorming 21 Chapter 4 Finding Your Flow 41 Chapter 5 Capturing Your Audience Immediately 69 Chapter 6 Communicating Visually 91 Chapter 7 Making the Text Talk 103 Chapter 8 Making the Numbers Sing 121 Chapter 9 Using Graphics to Help Your Story Flow 133 Chapter 10 Bringing Your Story to Life 163 Chapter 11 Customizing Your Presentation 183 Chapter 12 Animating Your Graphics 197 Chapter 13 The Virtual Presentation 215 Chapter 14 Pitching in the Majors 229 Appendix A Tools of the Trade 235 Appendix B Presentation Checklists 237 Acknowledgments 241 About the Author 243 Index 245
Autoren-Porträt von Jerry Weissman
Jerry Weissman, the world's #1 corporate presentations coach, founded and leads Power Presentations, Ltd. in Foster City, California. His private clients include executives at hundreds of the world's top companies, including Yahoo!, Intel, Cisco Systems, Intuit, Dolby Laboratories, and Microsoft. Weissman coached Cisco executives before their immensely successful IPO road show. Afterward, the firm's chairman attributed at least two to three dollars of Cisco's offering price to Weissman's work. Since then, he has prepared executives for more than 500 IPO road shows, helping them raise hundreds of billions of dollars. His techniques have helped another 500 firms develop and deliver their mission-critical business presentations. Weissman is the author of the global bestseller Presenting to Win: The Art of Telling Your Story (Financial Times Prentice Hall, 2003); In the Line of Fire (Pearson Prentice Hall, 2005) and its companion DVD, In the Line of Fire: An Interactive Guide to Handling Tough Questions (www.powerltd.com); and The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach.
Bibliographische Angaben
- Autor: Jerry Weissman
- 2009, updated and expanded edition, 336 Seiten, Maße: 16,1 x 23,6 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 0137144172
- ISBN-13: 9780137144174
Sprache:
Englisch
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