What Chinese Want

PART I: PROLOGUE
The Objectives of 'What Chinese Want'
Modern Middle Kingdom: Old Pipes, New Palace
PART II: CHINESE SOCIETY
Family and Country and Me: Chinese Society
China's Middle Class and Communist Party
The Long, Long March: Civil Society in China
Life in the Shanghai's Lanes: A Community Affair
A Day at the Shanghai Zoo: Families in Action
Christmas in China
Ritualistic Observation
Tycoon Tang Jun's Lost 'face': A Chinese Business Tragedy
Sex in China: Prudence and Prurience
PART III: DOING BUSINESS IN CHINA
Always and Anta: Chinese Business
The Rise of Chinese Brands: Not Anytime Soon
Brand Management in China: Three Golden Rules
Chinese 'Recession' Tactics: How Marketers can Win during a Downturn
The Chinese Boardroom: Face and Fear
Managing China: Stimulating Creativity in a Sea of Convention
Winning Designs: Standing out to fit in
Digital China: Liberated Consumers, Constricted Corporations
E-Commerce in China: Patriarchic Benevolence
Illegal DVDs: Why Piracy is here to Stay
The Business of Advertising in China: Incremental Progress, no Breakthrough
PART IV: THE NEW, OLD CHINESE CONSUMER
Never the Twain shall Meet: Chinese Consumers
The New Middle Class: Constants and Variables
China's Lower-tier Cities: Brighter Eyes, Bigger Markets
China's Booming Luxury Market: Goldmine or Landmine?
Car Crazy China: Where Anxiety and Egos Collide
The Senior Market: Gray Today, Golden Tomorrow
Ambivalent Tiger Moms: When in Rome . . .
Young Digital Lives
The Chinese and Food: Survival and Success
PART V: CHINA AND THE WORLD
Icons and Identity: Chinese Global Engagement
The China Worldview: Don't Rock our Boat
How China sees America: Dangerous Love
The Obama Brand in China: Beware of Cool Cat
Human Rights and Consumer Behaviour
Dealing with Dissenters and the Western Response
The 2008 Beijing Olympics
Shanghai's World Expo: A Domestic Affair
China and India: A Match made in Heaven?
China and Japan, Venus and Mars
PART VI:

Tom Doctoroff

"With insight and energy, Doctoroff...takes on the daunting task of explaining the Chinese character... This in-depth, lively precis of modern-day China is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market." - "Publishers Weekly""A primer on Chinese consumers [with] each paragraph delivering a takeaway pearl of wisdom... A no-nonsense book by an enlightened capitalist." - Kir"kus Reviews"'Gaining familiarity with China's basic philosophies and culture will help businesspeople create new opportunities, offer competitive advantages, and avoid pitfalls. Doctoroff offers his readers practical advice as well as examples of successful marketing campaigns in China...An essential read." - "Library Journal""Do not go to China--with your product, your ideas, or yourself--without reading this book. Tom Doctoroff is a triple value interpreter; marketer, historian, and philosopher of all things China." - Charlotte Beers, former Chairman Ogilvy, J. Walter Thompson, and author of "I'd Rather Be in Charge""It takes decades for outsiders to begin to understand how China really works. In his latest book, Tom has distilled a career worth of professional and personal reflections into a potent cocktail of insights. This book is a must-read shortcut for any guest working in China trying to make sense of the overwhelming complexity and depth of China's consumer landscape." - Alan Jope, President, Unilever, North Asia "Tom Doctoroff's insightful book "What Chinese Want" is a gem. It provides a unique perspective on why the Chinese think the way they do, history's role in China today - and unlocks mysteries one might have not even noticed. A must-read for those traveling to China--from the casual visitor to the corporate executive wrestling with the mechanics of Chinese society." - Stefan Halper, author of "America Alone" and "The Beijing Consensus"'''What do Chinese Want?' It's a big question. But market