What Customers Want
Using Outcome-Driven Innovation to Create Breakthrough Products and Services
(Sprache: Englisch)
A world-renowned innovation guru explains practices that result in breakthrough innovations
Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800...
Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800...
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A world-renowned innovation guru explains practices that result in breakthrough innovationsTwenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.
Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
Autoren-Porträt von Anthony W. Ulwick
Ulwick, AnthonyMcGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Bibliographische Angaben
- Autor: Anthony W. Ulwick
- 2005, XXXV, 202 Seiten, Maße: 0,7 cm, Gebunden, Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071408673
- ISBN-13: 9780071408677
Sprache:
Englisch
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