Why Customers Don't Do What They're Supposed To ... and What TO DO about it
(Sprache: Englisch)
From the New York Times Bestselling Author- Proven Methods for Getting Customers to Buy
This fully revised and updated edition of Ferdinand Fournies's classic on sales from the customer's point of view covers all the latest developments in business...
This fully revised and updated edition of Ferdinand Fournies's classic on sales from the customer's point of view covers all the latest developments in business...
Leider schon ausverkauft
versandkostenfrei
Buch
16.00 €
Produktdetails
Produktinformationen zu „Why Customers Don't Do What They're Supposed To ... and What TO DO about it “
Klappentext zu „Why Customers Don't Do What They're Supposed To ... and What TO DO about it “
From the New York Times Bestselling Author- Proven Methods for Getting Customers to BuyThis fully revised and updated edition of Ferdinand Fournies's classic on sales from the customer's point of view covers all the latest developments in business innovation and customer relations. Why Customers Don't Do What You Want Them to Do... ignores gimmicks and tricks, giving you specific actions that dramatically raise the odds of your customer doing the "buying things"-and placing the order. This results-focused guidebook presents 24 solutions to common selling problems and customer objections, helping you move beyond them to
Achieve a customer action objective for each call
Spark customer interest
Clarify your product-and yourself
Identify and address potential problems
Address customers' fears and gain their trust
Assist customers in choosing, negotiating, and placing an order
Why Customers Don't Do What You Want Them to Do... gives you practical strategiesto move to the close withthe fewest number of calls by getting customers to do whatyou want-when you want-at each stage of the sales process.
"One of the better and more useful-and unique-books on selling."- Booklist
Autoren-Porträt von Ferdinand F. Fournies
Ferdinand F. Fournies, international tätiger Management-Consultant, hat sich auf das Thema Produktivitätssteigerung durch Personalmanagement spezialisiert. Er ist seit über 16 Jahren als Gastdozent an der Columbia University Graduate School of Business und als Dozent des MBA-Programms an der Fairleigh Dickinson University tätig.
Bibliographische Angaben
- Autor: Ferdinand F. Fournies
- 2007, 2. Aufl., 224 Seiten, Maße: 0,1 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071486224
- ISBN-13: 9780071486224
Sprache:
Englisch
Kommentar zu "Why Customers Don't Do What They're Supposed To ... and What TO DO about it"
0 Gebrauchte Artikel zu „Why Customers Don't Do What They're Supposed To ... and What TO DO about it“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Why Customers Don't Do What They're Supposed To ... and What TO DO about it".
Kommentar verfassen