Wild West 2.0
(Sprache: Englisch)
The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory,...
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The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself.On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory compe ti tor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business.
In the age of Wild West 2.0 , everyone has an online reputation. Who do you want to create yours?
Inhaltsverzeichnis zu „Wild West 2.0 “
ContentsC H A P T E R 1 :
Welcome to the New Digital Frontier 1
C H A P T E R 2 :
Your Online Reputation Is Your Reputation 16
C H A P T E R 3 :
The Internet Is the New Wild West 30
C H A P T E R 4 :
The Forces Driving Online Reputation 44
C H A P T E R 5 :
Anonymous Cowards 61
C H A P T E R 6 :
Google Gone Wild: The Digital Threat to Reputation 82
C H A P T E R 7 :
Why People Attack Each Other Online 100
C H A P T E R 8 :
Types of Internet Attacks 123
C H A P T E R 9 :
How to Measure Damage to Your Internet Reputation Damage 150
C H A P T E R 1 0 :
Your Reputation Road Map and Online Reputation Audit 162
C H A P T E R 1 1 :
Getting Proactive: The Best Defense Is a Good Offense 188
C H A P T E R 1 2 :
Recovering from Online Smears: Restoring Your Reputation
After the Damage Has Been Done 207
C H A P T E R 1 3 :
Protect Your Small Business and Your Professional Reputation 234
C H A P T E R 1 4 :
Conclusion: Embrace the Internet 249
Glossary 251
Index 255
Autoren-Porträt von Michael Fertik, David Thompson
David Thompson, ein weithin anerkannter Experte der Thai-Küche, gehört zu den bedeutendsten australischen Köchen, Gastronomen und Kochbuchautoren. Er ist außerdem ein beredter Botschafter der Thai-Kultur. Seine Restaurants in Sydney haben viel für die Verbreitung und wachsende Wertschätzung der authentischen Thai-Küche getan. Derzeit fungiert David Thompson als Berater des angesehenen Suan Dusit College in Bangkok zum Thema Bewahrung von Thailands kulinarischem Erbe.
Bibliographische Angaben
- Autoren: Michael Fertik , David Thompson
- 2010, 272 Seiten, Maße: 9,3 cm, Gebunden, Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0814415091
- ISBN-13: 9780814415092
Sprache:
Englisch
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