Winning Sales Letters From Prospect to Close
(Sprache: Englisch)
First impressions are critical.
Make yours count with a winning sales letter!You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy...
Make yours count with a winning sales letter!You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy...
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Klappentext zu „Winning Sales Letters From Prospect to Close “
First impressions are critical.Make yours count with a winning sales letter!You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal.Winning Sales Letters-From Prospect to Close teaches you how to:Strategize your messages for every stage of the selling process
Command attention and motivate your clients
Put your best self in every note
Create engaging approaches for letters, e-mails, and text messages
Avoid the mistakes that sabotage great communication
"A sleek, practical guide to writing winning sales communications. Whetheryou're anovice trying to 'earn' the meeting or a savvy pro with writer's block, this bookwill help you connect, engage, and build trust with your customers."
David Forgione, VP, Multi-Media Sales, The Wall Street Journal
Inhaltsverzeichnis zu „Winning Sales Letters From Prospect to Close “
1: The Essentials2: Letter-Perfect Rules
3: Deal-Makers
4: The Art of E-mail
5: Sample Letters
6: The Cheat Sheet
Bibliographische Angaben
- Autor: Ralph Allora
- 2009, 240 Seiten, Maße: 0,2 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071628118
- ISBN-13: 9780071628112
Sprache:
Englisch
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