Women Who Brand
How Smart Women Promote Themselves and Get Ahead
(Sprache: Englisch)
Today self-branding is not an option-it's something women need to master. Ofter what's holding women back from career success is that we don't brand ourselves as well as men do.
Women Who Brand is about what happens when women take charge of their...
Women Who Brand is about what happens when women take charge of their...
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Today self-branding is not an option-it's something women need to master. Ofter what's holding women back from career success is that we don't brand ourselves as well as men do. Women Who Brand is about what happens when women take charge of their personal brands and performance success. It's about what happens when women start thinking and acting more confidently, more creatively and more strategically about themselves and their abilities.
Autoren-Porträt von Catherine Kaputa
Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.
Bibliographische Angaben
- Autor: Catherine Kaputa
- 2014, 2. Aufl., 216 Seiten, Maße: 15,2 x 23 cm, Kartoniert (TB), Englisch
- Verlag: Nicholas Brealey Publishing
- ISBN-10: 1857886240
- ISBN-13: 9781857886245
- Erscheinungsdatum: 25.09.2014
Sprache:
Englisch
Pressezitat
Kaputa, a marketing and branding whiz, mines anecdotes from successful women and her own personal experience. Stuffed with self-evaluation materials, direct advice and useful exercises, Women Who Brand is a well-organized primer on a familiar argument. In uncertain economic times, this text should prove useful for job seekers, the underemployed, and those striving for advancement. Publishers Weekly
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