X
The Experience When Business Meets Design
(Sprache: Englisch)
Welcome to a new era of business in which your brand is defined by those who experience it.
Customer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies...
Customer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies...
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Welcome to a new era of business in which your brand is defined by those who experience it.
Customer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional customers before them. Expectations, the technology they use, how and where they make decisions and what it is they value is forcing strategists to rethink and redesign the customer journey for a multiscreen world.
While rife with challenges, CX represents a life-saving opportunity for businesses to earn relevance among a new generation of connected customers. But...what is an experience?
Believe it or not, it's more than creative marketing or exceptional customer support.
An experience is a physical and emotional connection between brand and customer throughout the relationship lifecycle.
An experience is the brand and it is aspirational.
An experience is a great product, its packaging and its performance over time.
An experience is delightful sales and service.
An experience is everything and an experience is intentional by design
The reality is that people are going to have an experience. The question is have we actually defined what it is and what it should look like, feel like, and how it enchants our senses and sensibilities? Or do you just leave it to chance?
The problem is that experiences today are disjointed simply because everyone has a different answer to what an experience is or should be. And worse, people who lead customer engagement across different touchpoints don't collaborate or communicate today.
Without design, experiences are indeed left to coincidence and there's no need, benefit or glory in happenstance.
To compete for the future, to earn a competitive advantage and to build relevance into more meaningful and fruitful relationships, takes experience architecture.
In his new book X, Brian Solis shares more than the importance of experience; he teaches readers how to design a desired, meaningful and uniform customer experience in every moment of truth.
Solis introduces the rise of experience architecture and helps readers shift from a reactive to proactive approach to CX that borrows in a fun and informative way from the art and science of:
* User Experience (UX)
* Human-Centered Design
* Hollywood Storytelling
* Game Theory
* Transportation Engineering
* Storyboarding
* Apple's approach to experience architecture...
In X, Solis introduces a framework that will help anyone answer the question "What is an experience?"
Business, meet design.
Customer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional customers before them. Expectations, the technology they use, how and where they make decisions and what it is they value is forcing strategists to rethink and redesign the customer journey for a multiscreen world.
While rife with challenges, CX represents a life-saving opportunity for businesses to earn relevance among a new generation of connected customers. But...what is an experience?
Believe it or not, it's more than creative marketing or exceptional customer support.
An experience is a physical and emotional connection between brand and customer throughout the relationship lifecycle.
An experience is the brand and it is aspirational.
An experience is a great product, its packaging and its performance over time.
An experience is delightful sales and service.
An experience is everything and an experience is intentional by design
The reality is that people are going to have an experience. The question is have we actually defined what it is and what it should look like, feel like, and how it enchants our senses and sensibilities? Or do you just leave it to chance?
The problem is that experiences today are disjointed simply because everyone has a different answer to what an experience is or should be. And worse, people who lead customer engagement across different touchpoints don't collaborate or communicate today.
Without design, experiences are indeed left to coincidence and there's no need, benefit or glory in happenstance.
To compete for the future, to earn a competitive advantage and to build relevance into more meaningful and fruitful relationships, takes experience architecture.
In his new book X, Brian Solis shares more than the importance of experience; he teaches readers how to design a desired, meaningful and uniform customer experience in every moment of truth.
Solis introduces the rise of experience architecture and helps readers shift from a reactive to proactive approach to CX that borrows in a fun and informative way from the art and science of:
* User Experience (UX)
* Human-Centered Design
* Hollywood Storytelling
* Game Theory
* Transportation Engineering
* Storyboarding
* Apple's approach to experience architecture...
In X, Solis introduces a framework that will help anyone answer the question "What is an experience?"
Business, meet design.
Klappentext zu „X “
Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?
Do you know how they really feel?
Do you know what they say when you re not around?
In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share.
In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.
This isn't your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.
Brian shares more than the importance of experience. You'll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including:
* How our own experience gets in the way of designing for people not like us
* Why empathy and new perspective unlock creativity and innovation
* The importance of User Experience (UX) in real life and in executive thinking
* The humanity of Human-Centered Design in all you do
* The art of Hollywood storytelling from marketing to product design to packaging
* Apple's holistic approach to experience architecture
* The value of different journey and experience mapping approaches
The future of business lies in
... mehr
experience architecture and you are the architect.
Business, meet design.
Business, meet design.
... weniger
Inhaltsverzeichnis zu „X “
1.0 This is X1.1 CX=$
1.2 Mediumism=The Message
1.3 The Gift of Perspective
2.0 Nature vs. Nurture
2.1 Skeumorphis
2.2 Business Meets Design
2.3 Moments of Truth
3.0 Circle of Rife
3.1 CX Redux
3.2 The Grid
4.0 Digital First
4.1 Design for Humans
4.2 BX + UX + CX = X
4.3 Human Alogorithm
5.0 Maps Are Us
5.1 Journey Mapping
5.2 Experience Maps
6.0 Holy Persona
6.1 Storytelling
6.2 Storyboarding
7.0 Experience Flow
8.0 X is Alive!
8.1 Apple's Universe
9.0 This is Water
Index
Autoren-Porträt von Brian Solis
BRIAN SOLIS is globally recognized as one of the most prominent thought leaders in business innovation. As a digital analyst, anthropologist, and futurist, he studies disruptive technology and its impact on business and society. More so, he humanizes technology's causal effect to help people see people differently and understand what to do about it. Brian has authored several bestselling books including What's the Future of Business (WTF), Engage!, and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing. He also actively contributes to Forbes, MarketWatch and AdAge.
Bibliographische Angaben
- Autor: Brian Solis
- 2015, 1. Auflage, 256 Seiten, Maße: 20 x 25,2 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1118456548
- ISBN-13: 9781118456545
- Erscheinungsdatum: 03.11.2015
Sprache:
Englisch
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