Advertising in Developing and Emerging Countries (PDF)
The Economic, Political and Social Context
(Sprache: Englisch)
Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the...
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Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.
Autoren-Porträt
Emmanuel C. Alozie (Ph.D., University of Southern Mississippi) has worked professionally in public relations, advertising and journalism and has taught mass communication for two decades. His research interests are in international/intercultural communications, advertising/publication relations (strategic communication), journalism, and new media with emphasis on the role of mass media and new technologies in nation building, international relations/policies, reconciliation and national development. A former assistant editor with Democratic Communiqué, Alozie is widely published and has presented at academic conferences. He has refereed, and reviews, scholarly works and sits on a number of editorial boards. An award winning teacher and researcher, Alozie has received fellowships from the Freedom Forum, the American Press Institute, Cap-Cities/ABC, Inland Press Association, Dow Jones Newspaper Fund and the Poynther Institute.
Bibliographische Angaben
- 2016, 352 Seiten, Englisch
- Herausgegeben: Emmanuel C. Alozie
- Verlag: Taylor & Francis
- ISBN-10: 1317184998
- ISBN-13: 9781317184997
- Erscheinungsdatum: 23.03.2016
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- Größe: 2.30 MB
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Sprache:
Englisch
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