Airport Marketing (PDF)
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.
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This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.
Anne Graham is Professor of Air Transport and Tourism Management at the University of Westminster in London, UK. One of her key areas of expertise and knowledge is airport management, economics and regulation, and she has over 30 years' experience of teaching, research and consultancy on these topics. She has published widely with recent books including Managing Airports (5th edition), The Routledge Companion to Air Transport Management, Airport Finance and Investment in the Global Economy, and Aviation Economics. She is also a co-editor of three linked books published by Routledge in 2021 related to air transport and regional development. She is a former Editor-in-Chief of the Journal of Air Transport Management.
- Autoren: Nigel Halpern , Anne Graham
- 2021, 2. Auflage, 440 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000466426
- ISBN-13: 9781000466423
- Erscheinungsdatum: 04.11.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 40 MB
- Ohne Kopierschutz
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