Authentic Leadership (PDF)

In the wake of continuing corporate scandals there have been few,
if any, CEOs that have stepped forward as models of "doing things
right"--except the former chairman and CEO of Medtronic, Bill
George. George has become the unofficial spokesperson for
responsible leadership--in business, the media, and academia.

In Authentic Leadership Bill George makes the case that
we do need new leaders, not just new laws, to bring us out of the
current corporate crisis. He persuasively demonstrates that
authentic leaders of mission-driven companies will create far
greater shareholder value than financially oriented companies.
During George's twelve-year leadership at Medtronic, the company's
market capitalization soared from $1.1 billion to $460 billion,
averaging 35% per year.

George candidly recounts many of the toughest challenges he
encountered -- from ethical dilemmas and battles with the FDA to
his own development as a leader. He shows how to develop the five
essential dimensions of authentic leaders--purpose, values,
heart, relationships, and self-discipline. Authentic Leadership
offers inspiring lessons to all who want to lead with heart and
with compassion for those they serve.

Bill George helps readers answer vital questions such as: What
should I do when my personal values conflict with company business
values? How do I make trade-offs between the needs of my customers,
my employees, and my company's shareholders? Do I really want to
devote my talents to business? Authentic Leadership provides
a tested guide for character-based leaders and all those who have a
stake in the integrity and success of our corporations.