Beyond Viral / New Rules Social Media Series (PDF)
How to Attract Customers, Promote Your Brand, and Make Money with Online Video
(Sprache: Englisch)
Promote your product using the most visceral form of social
media-online video
Learn how to create cost-effective videos, engage your
customers, compel them to measurable behaviors (awareness, intent,
and purchase), and sustain your brand online....
media-online video
Learn how to create cost-effective videos, engage your
customers, compel them to measurable behaviors (awareness, intent,
and purchase), and sustain your brand online....
sofort als Download lieferbar
eBook (pdf)
16.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Beyond Viral / New Rules Social Media Series (PDF)“
Promote your product using the most visceral form of social
media-online video
Learn how to create cost-effective videos, engage your
customers, compel them to measurable behaviors (awareness, intent,
and purchase), and sustain your brand online. Beyond Viral
gives you the tools and tricks to successfully use online video to
reach your business goals.
* Author Kevin Nalty is the only career marketer who doubles as
one of the most-viewed YouTube comedians
* Foreword by veteran vlogger David Meerman Scott
* First-hand case studies of leading brands include Microsoft,
Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
* Learn from the successes of top companies and startups as well
as the pitfalls and mistakes many of them are making
Online video has huge potential, mostly untapped. Put your
business at the forefront of this important medium with the proven
methods described by Beyond Viral.
media-online video
Learn how to create cost-effective videos, engage your
customers, compel them to measurable behaviors (awareness, intent,
and purchase), and sustain your brand online. Beyond Viral
gives you the tools and tricks to successfully use online video to
reach your business goals.
* Author Kevin Nalty is the only career marketer who doubles as
one of the most-viewed YouTube comedians
* Foreword by veteran vlogger David Meerman Scott
* First-hand case studies of leading brands include Microsoft,
Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
* Learn from the successes of top companies and startups as well
as the pitfalls and mistakes many of them are making
Online video has huge potential, mostly untapped. Put your
business at the forefront of this important medium with the proven
methods described by Beyond Viral.
Inhaltsverzeichnis zu „Beyond Viral / New Rules Social Media Series (PDF)“
Foreword (David Meerman Scott). Acknowledgments. About the Author. Introduction. Chapter 1 The Least a Marketer Needs to Know. Chapter 2 Flavors of Video: From Skateboarding Cats to Pro. Chapter 3 Viral Video Is Dead. Chapter 4 Video's Role in the Marketing Funnel. Chapter 5 The Most Visceral Form of Social Media. Chapter 6 Inside YouTube. Chapter 7 Agencies Searching for Role. Chapter 8 Learning from Online-Video "Stars." Chapter 9 Marketing via Webstars. Chapter 10 Paid Video Advertising. Chapter 11 Measuring ROI and Performance of Online Video. Chapter 12 Video and Search Engine Optimization. Chapter 13 How to Get Popular on YouTube. Chapter 14 Can You Make Money from Online Video? Chapter 15 Guerrilla Video for Entrepreneurs and Cause-Related Marketing. Chapter 16 Learning from Obama Girl by Ben Relles. Chapter 17 Insider Information: Behind the Curtain. Chapter 18 The Future of Online Video. Notes. Index.
Autoren-Porträt von Kevin Nalty
KEVIN H. NALTY, known as "Nalts" on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands--including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke--market via online video. Visit NaltsConsulting.com.
Bibliographische Angaben
- Autor: Kevin Nalty
- 2010, 1. Auflage, 256 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 047087760X
- ISBN-13: 9780470877609
- Erscheinungsdatum: 08.09.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 4.93 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Beyond Viral / New Rules Social Media Series"
0 Gebrauchte Artikel zu „Beyond Viral / New Rules Social Media Series“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Beyond Viral / New Rules Social Media Series".
Kommentar verfassen