Brand Personality (ePub)
(Sprache: Englisch)
Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important...
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Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important part of
branding. Going through historical periods before the 20th century up to present day, I will try
to present the development of brand personality through different phases. The main focus of
this bachelor thesis will be on Aakers model of brand personality, as she was the first author
who developed brand personality scales.
branding. Going through historical periods before the 20th century up to present day, I will try
to present the development of brand personality through different phases. The main focus of
this bachelor thesis will be on Aakers model of brand personality, as she was the first author
who developed brand personality scales.
Bibliographische Angaben
- Autor: Iva Rakocevic
- 2011, 1. Auflage, 19 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656019894
- ISBN-13: 9783656019893
- Erscheinungsdatum: 04.10.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.12 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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