Bridging Boundaries in Consumption, Markets and Culture (PDF)
This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. It was originally published as a peer-reviewed special issue of Consumption Markets & Culture.
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This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. It was originally published as a peer-reviewed special issue of Consumption Markets & Culture.
Bernardo Figueiredo is Senior Lecturer in Marketing at RMIT in Melbourne, Australia. His research examines how the globalization of markets and culture shapes consumption and marketing practices. He has a special interest in marketing issues related to consumer culture, mobility, multiculturalism, cosmopolitanism, value creation, and developing markets. His work has won awards at important conferences in the marketing and consumer research field. His publications include papers in the Journal of Consumer Research, Journal of Business Research, Marketing Theory, the Journal of Macromarketing, Journal of Marketing Management, and Consumption, Markets and Culture.
- 2020, 1. Auflage, 136 Seiten, Englisch
- Herausgegeben: Karen V. Fernandez, Bernardo Figueiredo
- Verlag: Taylor & Francis
- ISBN-10: 1000650170
- ISBN-13: 9781000650174
- Erscheinungsdatum: 29.06.2020
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- Größe: 58 MB
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