Building a Personal Brand That Stands Out (ePub)

If your digital presence is chaotic, your audience will be confused about your product and what you stand for. To prevent this, you need to have a cohesive, streamlined and high quality social media presence.

To stand out you need to understand your target audience.

The Personal Branding Blueprint is the one-stop shop for everything you will need to know to own a successful personal brand.

This eBook takes you on a journey through the branding process, asking you questions about your dream life in order to make your brand fit it.

Here is what you'll learn:

• What exactly a personal brand is and why it is so important
• How to understand yourself to better create a brand
• Information on what to look for when defining your target audience
• Deciding what you have to offer your audience
• Methods to help your audience trust you
• Why you need to be authentic
• The keys to consistent branding
• Information on the benefits of different platforms
• The top secrets to deciding which media will be right for you
• The kinds of content strategies you should aim for
• How to get your audience to believe you are an authoritative voice and expert in your industry
• The smallest details that often get overlooked that will make you seem unprofessional
• Helpful reminders to ensure that you are reaching your target audience
• The down low: total followers vs total engagement
• The keys to connecting with your audience
• Ideas to create a network
• The most important analytics to look out for
• How to use analytics to grow your brand
• The biggest overlooked tip: building a community
• Top tricks to carry your digital brand in your offline life
• Ways to incorporate your brand into your everyday life to improve credibility
• Reminders that you should be monitoring your progress
• Successful brand examples
• Gentle prompts that will help you become a better brand, once you invest the time in defining it