Building Resilience in Global Business During Crisis (ePub)
A series of calamities have, in the recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis.
25 DeutschlandCard Punkte sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
A series of calamities have, in the recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis.
Ashish Gupta is currently working as an Assistant Professor in marketing at the Indian Institute of Foreign Trade (IIFT), New Delhi, India. His research interests are marketing, customer relationship management, service quality, branding and consumer behavior. He has published many research papers in international and national journals and has also presented at many conferences. In 2018, he conducted a six-month management development program on 'international business' for armed forces personnel sponsored by the Directorate General of Resettlement and Welfare, Ministry of Defense, Government of India. He also conducted a one-week MHRD-GIAN program, 'Digital and Social Media Marketing in Emerging Markets' sponsored by the Ministry of Human Resource Development (Government of India), New Delhi, in 2016.
Jitender Kumar is working at the Birla Institute of Management Technology, Greater Noida, India. He is an Indian Institute of Management, Calcutta, alumni and is currently pursuing a Fellowship Program in Management (FPM-PT) from the Indian Institute of Management, Rohtak, India. He has over 14 years of corporate and academic experience promoting, marketing and managing fast-paced marketing operations. His research interests are nostalgia marketing, marketing at the bottom of the pyramid and consumer research. He edited Managing and Strategising Global
- 2024, 1. Auflage, 244 Seiten, Englisch
- Herausgegeben: Suraksha Gupta, Ashish Gupta, Jitender Kumar
- Verlag: Taylor & Francis
- ISBN-10: 1003858775
- ISBN-13: 9781003858775
- Erscheinungsdatum: 20.03.2024
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 7.50 MB
- Ohne Kopierschutz
- Vorlesefunktion
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Building Resilience in Global Business During Crisis".
Kommentar verfassen