Business Power (PDF)

Praise for Business Power Creating: New Wealth from IP
Assets

"Business Power is an essential handbook for every
business leader. Creating and growing IP is a critical element of
innovation and accelerates the transformation of knowledge to
market value. Business Power provides a step-by-step approach to
value creation."

--Dr. Martin Fleming, Vice President, Corporate Strategy IBM
Corporation

"It is difficult to overstate the importance of effectively
managing intellectual property assets in the current and future
global business landscape. This book gathers together a unique
collection of thought leaders on every aspect of intellectual
property management. Whether you are interested in brand
management, human capital management, patent portfolio management,
trade secret management, or anything in between, and whether you
are an interested observer of business, or a CEO of a Fortune 500
company, you will gain something from this book."

--Anthony Breitzman, PhD, Principal and Director of Research
1790 Capital Management LLC

"Business Power provides valuable strategic and tactical
knowledge about IP and its role in corporate performance. The book
presents a unique collection of views about creating, and
sustaining competitive performance and increasing value in a global
economy. A must-read for business leaders and lawyers alike."

--William C. Foote, Chairman of the Board and Chief Executive
Officer USG Corporation