Buzzmarketing (ePub)
Get People to Talk About Your Stuff
(Sprache: Englisch)
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap...
These days consumers are paying less and less attention to advertising. A majority already zap...
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"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Autoren-Porträt von Mark Hughes
Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.
Bibliographische Angaben
- Autor: Mark Hughes
- 2005, 256 Seiten, Englisch
- Verlag: Penguin Publishing Group
- ISBN-10: 1101218401
- ISBN-13: 9781101218402
- Erscheinungsdatum: 07.07.2005
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- Dateiformat: ePub
- Größe: 0.66 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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