City Branding (PDF)

JUAN CARLOS BELLOSO Consultant, Barcelona, Spain
PEGGY BENDEL President, Bendel Communications International, New York City
United States
JARED BRAITERMAN Founder of Tokyo Green Space, Research Fellow at the Tokyo University of Agriculture, Council on Foreign Relations Hitachi International Affairs Fellow, Tokyo, Japan
ANTHONY EBOW SPIO Lecturer, Ashesi University College, Accra, Ghana
MAGDALENA FLOREK Poznan University of Economics, Poland
JOAO FREIRE Consultant, Brandia Central, Lisbon, Portugal
MARIA FOLA Consultant, Athens, Greece
ROBERT GOVERS Adjunct Associate Professor, Consortium University of Leuven, Belgium
PABLO HARTMANN Professor, ORT University, Montevideo, Uruguay
GERT-JAN HOSPERS Professor in City and Regional Marketing (RU), University of Twente, The Netherlands
BENGT-ARNE HULLEMAN Protocol Officer of the International Criminal Court, The Hague
The Netherlands
ANDREA INSCH Senior Lecturer, Otago University, New Zealand
JEAN-NOEL KAPFERER Professor, HEC Paris, France
ROLAND KELTS Writer, New York City, United States
GREG KERR University of Wollongong, Australia
KIM YOU KYUNG Professor, Hankuk University of Foreign Studies, Seoul, South Korea
FREEMAN LAU and ANGELICA LEUNG Design Consultants, Hong Kong
THERESA LOO Strategic Planning Director for China at Mediaedgecia, Beijing, China
Geoff Parmenter, Chief Executive Officer of Events NSW, Brand Sydney Project Team
Australia
TC MELEWAR Professor, Zurich University of Applied Sciences, Switzerland
ALAN C. MIDDLETON Executive Director, Schulich School of Business Executive Development Program, Canada
GHAZALI MUSA Head of Department of Marketing, University of Malaya, Kuala Lumpur, Malaysia
SATISH NAIR NIRMA University, Gujarat, India
CAN-SENG OOI Associate Professor, Copenhagen Business School, Denmark
ANDREW STEVENS Research Manager, Japan Local Government Centre, United Kingdom
RICHARD TELLSTROM Senior Lecturer, Orebro University, Sweden
SICCO VAN GELDER Founder, Placebrands

'City Branding Theory and Cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium.' - Dr Andres Coca-Stefaniak, Editor-in-Chief, Journal of Town & City Management

'This is an important book which gives a tremendous wealth of well-researched insights into the practice of city branding. By drawing upon a range of contributors from diverse theoretical backgrounds, it provides a holistic view and makes a significant contribution to the emerging field of city branding. This book is set to become a must-have for anyone involved in place branding.' - Dr Teemu Moilanen, place branding specialist and author of How to Brand Nations, Cities and Destinations

'In a global world, cities are increasingly seeking differentiation through brand strategies. This book not only offers an original approach to city brand theory, but also provides illustrative examples through a showcase of cities across the world as a means to better understand this novel form of branding.' - Dr Edgar Centeno, Monterrey Institute of Technology Mexico; Place Branding and Public Diplomacy Regional Editor for the Americas and the Caribbean