Communicating in Extreme Crises (ePub)
This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers.
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This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers.
W. Timothy Coombs is the George T. and Gladys H. Abell Professor in Liberal Arts at the Department of Communication at Texas A&M University, USA. His primary research area is in crisis communication, where he has been developing and testing the Situational Crisis Communication Theory (SCCT) which provides theory ground and empirically tested strategic advice for the selection of crisis response strategies.
- Autoren: Elina R. Tachkova , W. Timothy Coombs
- 2022, 1. Auflage, 170 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000553523
- ISBN-13: 9781000553529
- Erscheinungsdatum: 16.03.2022
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 2.35 MB
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