Communication in Organizational Environments (PDF)

Name: Communication in Organizational Environments
Brand: Palgrave Macmillan
SKU: 80744113
Price: 117.69 EUR
Availability: OnlineOnly

Functions, Determinants and Areas of Influence (Sprache: Englisch)

Autoren: Anna Rogala , Sylwester Bialowas

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Communication in Organizational Environments, Anna Rogala, Sylwester Bialowas

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This book showcases
an interdisciplinary and comprehensive study of the issues related to
communication in corporate environments. Including perspectives from
psychology, sociology and management science, Communication in Organizational Environments analyzes original
quantitative and qualitative research, and determines the functions, objectives
and conditions of effective internal communication. In this book, the authors
bridge the gap in the literature on the management of corporate internal communication,
and provide a tool for measuring communication effectiveness. Useful as a guide
for internal communication managers in various organizations, this book is also
important reading for academics in corporate communication, public relations,
corporate management and behaviour, and human resource management.

Autoren-Porträt von Anna Rogala, Sylwester Bialowas

Anna Rogala is an
assistant professor in the Department of Marketing Strategies at the Poznan
University of Economics, Poland. She specializes in corporate communications,
brand management and corporate image, and is currently engaged in consulting
and training companies in these areas. Anna is also a member of the Polish
Scientific Society of Marketing, and Eurasia Business and Economic Society.

Sylwester
Bialowas is an assistant professor in the Department of Marketing Research and Services
at the Poznan University of Economics, Poland. His research interests include Consumer
Behaviour and Market Research.