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Competitive Marketing (RLE Marketing) (ePub)

A Strategic Approach (Sprache: Englisch)
 
 
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First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive...
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Bestellnummer: 61159961

eBook (ePub) 58.99
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