Contemporary Trends in Marketing / Palgrave Studies in Marketing, Organizations and Society (PDF)
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The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.
This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the "new normal" in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
Aarti Saini is Associate Professor in the Department of Commerce at Shaheed Bhagat Singh College at the University of Delhi, India.
Justin Paul is Full Professor in the Ph.D. & MBA programs atthe University of Puerto Rico, USA and serves as Editor-in-Chief of the International Journal of Consumer Studies.
Satyanarayana Parayitam is Professor of Strategic Management in the Charlton College of Business at the University of Massachusetts Dartmouth, USA.
Justin Paul is Full Professor in the Ph.D. & MBA programs at the University of Puerto Rico, USA and serves as Editor-in-Chief of the International Journal of Consumer Studies.
Satyanarayana Parayitam is Professor of Strategic Management in the Charlton College of Business at the University of Massachusetts Dartmouth, USA.
- 2023, 1st ed. 2023, 149 Seiten, Englisch
- Herausgegeben: Aarti Saini, Justin Paul, Satyanarayana Parayitam
- Verlag: Springer International Publishing
- ISBN-10: 3031365895
- ISBN-13: 9783031365898
- Erscheinungsdatum: 22.08.2023
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