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Corporate Brand Design (ePub)

Developing and Managing Brand Identity (Sprache: Englisch)
 
 
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This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.

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Bestellnummer: 139431803

eBook (ePub) 53.49
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