COVID-19, Technology and Marketing / Progress in Mathematics (PDF)

marketing management through the lens of the current covid pandemic which is interesting and

timely.."

"This book can be a useful compass for the future as the changes forced by COVID-19 will have

-Nikolaos Apostolopoulos, Neapolis University Pafos, Cyprus

between technology and marketing within the context of the Corona pandemic. As such it will serve as a

valuable reference point for those seeking to understand the technology-business dynamic, and those

keen to benefit from it."

-Andreas Walmsley, Coventry University, United Kingdom

"A timely, novel view, a relevance book for our times. A must read to understand how companies and

individuals try to adapt and overcome obstacles, succeed or fail under what is considered by many the

worst health crisis and economic downfall in modern history."

-Oscar Javier Montiel Mendez, Universidad Autónoma de Ciudad Juárez, Mexico

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new

assessing opportunities and challenges associated with the implementation of technology and

marketing management during and post Covid-19. The book will be useful for anyone aiming to gain a

better understanding of the current and future technologies that may play a role or have a robust

impact on marketing management during Covid-19.

Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme

Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School.

Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the

relationship marketing, big data, privacy, dark marketing, and consumer behaviour.