Crisis Communication (ePub)
No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster. Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it...
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No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster. Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.
Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities. It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers.
Contributors include: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).
- Autor: Peter Anthonissen
- 2008, 1. Auflage, 240 Seiten, Englisch
- Herausgegeben: Peter Anthonissen
- Verlag: Kogan Page
- ISBN-10: 0749455535
- ISBN-13: 9780749455538
- Erscheinungsdatum: 03.09.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 1.30 MB
- Mit Kopierschutz
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