Customer Relationship Management / XHOTT Guide (PDF)

Name: Customer Relationship Management / XHOTT Guide
Brand: Vieweg+Teubner Verlag
SKU: 104573869
Price: 96.29 EUR
Availability: OnlineOnly

The Ultimate Guide to the Efficient Use of CRM (Sprache: Englisch)

Autor: SCN Education

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This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

Autoren-Porträt von SCN Education

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. Being part of an international IT-training corporation, the editors have easy access to the latest information on IT-developments and are kept well informed by their colleagues. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.