Customer Relationship Management (PDF)

Name: Customer Relationship Management
Brand: Taylor & Francis
SKU: 151958116
Price: 83.49 EUR
Availability: OnlineOnly

Concepts, Applications and Technologies (Sprache: Englisch)

Autoren: Daniel D. Prior , Francis Buttle , Stan Maklan

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Customer Relationship Management, Daniel D. Prior, Francis Buttle, Stan Maklan

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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

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Autoren-Porträt von Daniel D. Prior, Francis Buttle, Stan Maklan

Daniel D. Prior, BCom, MCom, GradCertUnivLear&Teach, PhD, FAMI CPM SFHEA, is Associate Professor of Buyer-Supplier Engagement at the University of New South Wales, Australia, and Visiting Professor of Strategic Sales at Cranfield University, UK. Daniel is currently Deputy Head Education (Courses) of the UNSW Canberra School of Business and former Co-Director of the Centre for Strategic Marketing and Sales at Cranfield University, UK.

Francis Buttle, BSc, MA, PhD, is founder and principal consultant of Francis Buttle & Associates. He was previously Professor of CRM, Relationship Marketing, and Marketing at Macquarie University (Australia) and Manchester Business School (UK).

Stan Maklan, BSc, MBA, PhD, is Emeritus Professor at Cranfield School of Management (UK), where he was previously Professor of Marketing and Technology and Director of the Centre for Strategic Marketing and Sales.