Customer Service Marketing (PDF)

Name: Customer Service Marketing
Brand: Taylor & Francis
SKU: 145507136
Price: 50.99 EUR
Availability: OnlineOnly

Managing the Customer Experience (Sprache: Englisch)

Autoren: Edwin N. Torres , Tingting Zhang

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Customer Service Marketing, Edwin N. Torres, Tingting Zhang

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This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be...

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Autoren-Porträt von Edwin N. Torres, Tingting Zhang

Edwin N. Torres, Ph.D., is the Chair and Associate Professor at the Department of International Hospitality and Service Innovation, Saunders College of Business at the Rochester Institute of Technology.

Tingting Zhang, Ph.D., is Associate Professor at the Rosen College of Hospitality Management, University of Central Florida.